Mr. Sharvil Shridhar

(Promoter – A. Shridhar Group)
 

Session Topic

Managing Brand Legacy

 

Know the Speaker:

Mr. Sharvil Shridhar, MD and Promoter of A. Shridhar Group, leads with a philosophy of crafting prestigious and aspirational spaces. His strong construction background and focus on innovation and sustainability drive the group's commitment to quality and exceeding customer expectations through their core values of integrity and excellence.

About the Event:

Mr. Sharvil Shridhar conducted a masterclass on "Crafting a New Era of Creativity" on April 12th, 2025. The session provided valuable insights into the real estate development sector, with a particular focus on the Ahmedabad market.

Journey of A. Shridhar as a Group: Mr. Shridhar discussed the evolution and growth of the A. Shridhar group over the years, highlighting its key milestones and contributions to the real estate landscape.

Sharvil Shridhar's Journey: As a second-generation developer, Mr. Sharvil Shridhar shared his personal journey, emphasizing the initial challenges and learning experiences he faced. He spoke about his father's background in land development and the specific hardships encountered in developing and constructing various projects in and around Ahmedabad, Gujarat.

Learning from Peers: He emphasized the importance of learning from other prominent developers in the city, and how observing their strategies and practices helped him in executing his own projects.

Navigating Challenges: Mr. Shridhar explained the models and approaches that A. Shridhar adopts to navigate industry challenges and foster innovative thinking within the organization.

Overcoming Adversity: He addressed the difficulties the company faced during income tax raids in 2011 and 2019, and how they successfully navigated these challenging situations.

Importance of Transparency: Mr. Shridhar stressed the critical importance of conducting business with "white money" to maintain financial transparency and avoid potential discrepancies in the future.

Sales, Branding, and Marketing Strategies: A significant portion of the session was dedicated to the sales, branding, and marketing strategies employed by A. Shridhar. He discussed the strategies used for both upcoming and completed projects, and how these strategies contributed to faster sales cycles. He also shared insights into marketing campaigns that did not perform as expected, and how the company addressed the challenge of increased spending due to marketing efforts.

Influence of Luxury Brands: Mr. Shridhar discussed how he drew inspiration from luxury  brands to develop and refine A. Shridhar's own marketing campaigns.

Location Strategy: Mr. Shridhar highlighted the strategic importance of location, specifically mentioning Sindhu Bhavan Road. He discussed a campaign that involved opening a café in conjunction with a site office in that area, and how this approach provided a new perspective on marketing campaigns in Ahmedabad, emphasizing the crucial role of location.

Date: 12th April 2025

Time: 09:30 AM to 11:30 AM Onwards